A simple website for a tradesman typically costs between 5,000 and 15,000 DKK to build, plus 100 to 800 DKK a month to run. The price depends mostly on how many pages you need, who builds it, and whether anyone answers the phone when something breaks afterwards.
Most people who build websites don't publish their prices. You have to call, sit through a meeting and wait for a quote before you find out whether it's even for you. Here are the numbers up front.
What's the going rate in Denmark?
Under 5,000 DKK. Usually a template you fill in yourself, or an overseas firm. It can work perfectly well, but you're on your own when something breaks, and you rarely own anything.
5,000 to 15,000 DKK. This is where most tradesmen land. A freelancer or small firm builds one to five pages, sets up your domain and email, and creates your Google Business Profile. Enough to get found and get people calling.
15,000 to 35,000 DKK. A small agency. More pages, more design, often copywriting and photography on top.
Over 35,000 DKK. Now you're paying for things you probably don't need as a tradesman: a webshop, booking systems, integrations with other software.
What does it cost every month?
Three running costs, and they get conflated constantly:
- The domain. A .dk domain is around 100 DKK a year. It's yours.
- Hosting. From about 30 DKK a month for a simple site.
- Maintenance. Updates, backups, security and small changes. Typically 300 to 1,000 DKK a month if someone is watching it for you.
Maintenance is optional. Skip it and you handle it yourself — and a website nobody touches for three years stops working.
Why do prices vary so much?
Four things move the price:
- Number of pages. One page is cheaper than ten. As a tradesman you rarely need more than one good page.
- Who writes the text. Write it yourself and you save money. Have someone interview you and write it, and that costs time.
- Photos. If you have photos of your work, that's free. If a photographer has to come out, it isn't.
- What happens afterwards. A site that's simply handed over is cheaper than one where someone picks up when you call.
Three things to ask before you say yes
Do I own my domain? The most important question. If the domain is registered to the company rather than to you, you can't take it with you if you fall out. It should be in your name, paid on your own card.
What do I get for the monthly fee? "Support" isn't an answer. Ask specifically: how many changes, and how fast do you reply?
What does a change cost? New phone number, new employee, new photo. If there's no hourly rate, you'll get a surprise the first time.
What does it cost with me?
A website is 7,500 DKK. One page, built for mobile, with your domain and email set up and a Google Business Profile created. Ready in ten working days. After that it's 795 DKK a month for hosting, updates, backups and up to half an hour of changes.
If you'd rather have it all assessed first, a digital audit is 1,000 DKK — and it comes off the price if you order within 30 days.
All the prices are on the front page. You don't have to call to get them.